Whether you are just getting started with digital marketing, or you have been around the block a time or two, find out why you need to implement video marketing into your strategy this year.
1. Short Attention Spans
As consumer attention spans decrease, the need for quick content that catches their eye is needed more than ever. With video marketing, you can create video ads or short videos to draw consumers to your website. Once you reel the consumers in, it is likely you’ll gain them as a customer. In fact, 92% of mobile video consumers have stated they have shared a brand’s video.
2. Quick Productions
Video marketing does not always have to be over the top, though. Consumers appreciate real and transparent marketing. Modern-day cell phones have great cameras and there are several video editing apps to spruce up your videos. While some videos need more time and a higher production level, they do not all need to be on the same level. This saves you time and money while giving consumers what they want to see.
3. Consumers Like Video Content
To put it plain and simple, consumers enjoy watching videos more than reading content on your website. When you are creating content for your site, you do not have to reinvent the wheel. Reformat content you already have (webpages, blogs, etc.) and turn it into videos! Not everyone digests content in the same way, so it is important to give them different options.
Video marketing has taken the internet by storm! If you are not sure where to start, the team at Triadex Services is here to help create digital marketing Tampa businesses need to be successful online and attract consumers.